Per-Depiction Consent

Tag. Notify.
Release. Track.

ProntoTag changes how consent is captured for content featuring other people. Tag the people who appear, they approve on the basis of what they can actually see, and a sealed release is generated for that specific piece of content.

Start tagging content How it works
A photographer reviewing tagged content on a laptop
How It Works

From upload to signed
release in minutes

01

Tag your content

Upload your photo or video and tag the ProntoID-verified people who appear in it.

02

They get notified

Tagged people receive a private notification to review their appearance in your content.

03

Approve or reject

They see exactly what is being requested and decide. Silence is never taken as approval.

04

Sealed release

On approval a model release is generated, signed by both parties and sealed with a verifiable hash.

Built For Everyone

Creators get evidence.
Subjects get control.

For content creators

Professional tools for photographers, videographers, event planners and agencies.

  • Automated release forms — No more chasing signatures after the shoot.
  • Documented consent — A record for every subject, tied to a verified identity.
  • Content organisation — Track releases by project or shoot.
  • Usage declarations — Specify where the content will be used.
  • Instant notifications — Know the moment a release is approved.

For tagged subjects

Complete visibility and control over how your image and likeness are used.

  • Content preview — See exactly what you are approving before you decide.
  • Usage transparency — Know where your likeness will appear.
  • Active consent — Approve or reject each usage request individually.
  • Usage dashboard — Track every piece of content featuring you.
  • Withdrawal rights — Withdraw consent at any time, without a reason and without charge.
Privacy First

This is not social
media tagging

ProntoTag is a private notification system for professional content management. Tagged subjects are notified privately, and tags are never public or searchable.

Private notifications

Tags are sent privately to the subject. No public profiles, no searchable tags, no social feed.

Consent required

Every tag requires active approval. No automatic permissions, and no assumed consent from silence.

Encrypted and scoped

Content and personal data are encrypted, and access is strictly scoped between creator and subject.

Where this fits alongside § 2257. ProntoTag records identity and consent for a specific person and a specific piece of content, which is the shape federal record-keeping actually takes. It does not make you compliant on its own — a copy of each depiction, its URL and a title index stay with the producer. Our guide to § 2257 for platforms walks through the full picture.

Use Cases

Any workflow where
someone else appears

Wedding & event photography

Get releases from guests before sharing a gallery or using images in your portfolio.

Commercial shoots

Manage model releases for advertising, marketing materials and commercial campaigns.

Corporate events

Track attendee consent for conference photos, team events and company materials.

Video production

Secure releases for documentary subjects, interviews, b-roll and film projects.

Editorial & publishing

Manage rights for magazine shoots, online publications and editorial content.

Content agencies

Centralised release management across multiple clients and campaigns.

Pricing

Simple and transparent

Pay per tag, or choose a subscription for high-volume work.

Pay As You Go

€0,99 per tag

Perfect for occasional use or small projects.

  • Unlimited content uploads
  • Automated model releases
  • Usage tracking dashboard
  • Email notifications
Start tagging

Enterprise

Custom

For agencies and high-volume operations.

  • Unlimited tags
  • Team collaboration tools
  • API access
  • Custom branding options
  • Dedicated account manager
Contact sales

For tagged subjects, this is always free. You will never pay to receive, review, approve or reject a tag — or to withdraw your consent later.

Frequently Asked Questions

Questions worth asking

How is this different from social media tagging?

Completely. Tags are private notifications sent to the person, not public labels. There are no public profiles, no searchable tags and no social feed. Nothing appears anywhere until the tagged person actively approves it, and a tag they ignore never becomes a permission.

What is the difference between ProntoTag and ProntoRelease?

ProntoRelease is an account-level record: one verified identity, one sworn declaration, signed when someone joins a platform. It suits self-posted content where the uploader is also the person depicted. ProntoTag is per-depiction: a specific piece of content, a specific person, both parties identified, consent recorded for that content alone. The moment anyone other than the account holder appears, you need ProntoTag.

Does a ProntoTag satisfy 18 U.S.C. § 2257 on its own?

It covers the identity and consent elements for a specific person and a specific piece of content, which is closer to the shape § 2257 records actually take than an account-level record is. It does not by itself make you compliant: 28 C.F.R. § 75.2 also requires a copy of each depiction, its URL, and indexing by title, and under § 75.2(h) no service can take on the producer's liability. Our guide to § 2257 for platforms sets out the full picture.

Can a subject withdraw consent after approving?

Yes. Consent to publish is revocable and we treat withdrawal as a right rather than an exception. On withdrawal the creator is notified and the approval no longer stands. The sealed record of what was approved, and when, is retained as evidence of what was authorised at the time — it is never a basis to keep using the content afterwards.

What does the tagged person actually see?

The specific content they have been tagged in, who tagged them, what usage is being requested, and where the content is intended to appear. They approve or reject on that basis. They can also see every tag they have approved and every one they have not.

Do subjects pay anything?

No. Being tagged is always free. Nobody pays to receive, review, approve or reject a tag, and nobody pays to withdraw consent later.

Is the release legally binding?

The release is an electronic signature backed by identity verification, with the timestamp, IP address and device information recorded and bound to the signed record. Whether it meets the requirements of a particular jurisdiction or use depends on your circumstances — the documents are provided as templates for your own counsel to review, and we make no representation as to their legal sufficiency.

Related

Part of the ProntoID ecosystem

ProntoRelease

Account-level identity, age and authorisation for self-posted content, where the uploader is also the person depicted.

Learn more

How Releases Quietly Fail

Territory carve-outs, media the form never covered, uses that did not exist when it was drafted. Why the signature is the easy part.

Learn more

ProntoTag Archive

Secure storage for paper releases you already hold — legacy shoots and models you can no longer reach. Weaker than a ProntoTag, and we say so.

Learn more

Buying Content & § 2257

You licensed content and received the paperwork. What 28 C.F.R. § 75.2(b) requires of you as a secondary producer, and what is usually missing from the file.

Learn more

§ 2257 for Platforms

What the regulation actually requires, where platforms most often fall short, and an honest account of which parts a records service can help with.

Learn more

Stop chasing paper releases

Tag, notify and record consent for every person who appears in your work — with a sealed release for each one.

Start tagging content § 2257 for platforms

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